Search Engine Optimization (SEO)

Seller: Wehringer & Company

Contact: Tracy Wehringer

Location:

In Categories: Online Advertising / Marketing

Search Engine Optimization.   Builds traffic to your website.

When a website is built or revised, people need to find it.  Based on research from comScore, 85% of businesses use search during the purchasing process.  The SEO process ensures web pages and online content have the highest potential to appear in the top rankings of search engines where prospects are looking. It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  The major tasks of our SEO plan are:

Keyword Research.  Determining the words and phrases your target audience uses when searching for your services.  We’ll look at not just how popular the keywords are, but the level of competition, and how relevant those words are to your services.  It’s impossible to be optimized on every keyword, so we will determine the words that are most relevant, but also give you the best chance of high search engine ranking. 

Content Optimization. Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. That being said, keywords and phrases need to be incorporated into your website titles, descriptions, headings, body text, and images. 

Link Building.  When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.  Links are signals to search engines that a web page is popular and has value.  There are a number of methods to acquire links, but the most important is to create content worth linking to. 

On-Site Optimization.  We’ll work with your existing website designer (or utilize one of our own) to make sure your site architecture is clean, your meta tags are properly written and placed, and site maps are prepared and submitted to search engines for indexing. 

SEO Maintenance. Once all recommendations are implemented, we will monitor, measure, and analyze performance monthly and make ongoing technical and content recommendations.

Cost is $375/ set up and $100/month.